Foundations of Digital Marketing and E-commerce

Are you looking to understand how businesses attract customers and sell products online? The world of online business is growing rapidly, but getting started can feel overwhelming without a clear roadmap. This course will transform you from an absolute beginner into a confident digital marketer equipped to launch and grow an online store. What you'll learn: • Understand essential digital marketing terminology and foundational concepts. • Learn how to optimize websites for search engines (SEO) to drive organic traffic. • Build effective social media and email marketing campaigns to engage audiences. • Master the basics of setting up and managing an e-commerce storefront. • Apply fundamental web analytics to measure success and improve performance. You will start with the fundamental definitions and core principles before moving into practical strategies for reaching audiences and driving sales. The curriculum covers everything from customer personas to online store management. This course is designed entirely for beginners, requiring no prior experience in marketing or web development. Start your journey into digital marketing and e-commerce today.