Marketplace Manager: Sales and Promotion on Wildberries and Ozon

E-commerce is expanding rapidly, and businesses need skilled professionals to manage their presence on top marketplace platforms. This course provides a clear path to understanding how online retail platforms operate and how to manage them effectively. You will transition from a beginner to a competent marketplace manager capable of launching products, analyzing sales data, and optimizing store performance. Through written explanations and practical scenarios, you will learn the mechanics of digital storefronts, inventory management, and promotional strategies. What you'll learn: - Understand the foundational concepts of e-commerce and marketplace business models. - Configure product listings on Wildberries and Ozon with optimal search engine visibility. - Apply AI tools and prompt engineering to generate compelling product descriptions and marketing copy. - Analyze sales metrics, pricing strategies, and inventory levels to maximize profitability. - Design promotional campaigns using internal marketplace advertising tools. - Manage logistics, fulfillment models, and customer feedback to maintain high seller ratings. The course starts with basic e-commerce terminology and platform mechanics before moving into step-by-step guides on product positioning, data-driven analytics, and modern AI assistant workflows. This course is designed for absolute beginners, aspiring e-commerce managers, and small business owners looking to expand their sales channels. No prior experience in retail or digital marketing is required. Start reading today to build the foundational skills needed for a successful career in marketplace management.