PickAClass · Trade & Service Professions · Hospitality & Guest Management

Hospitality Sales & Marketing

Discover how to attract and retain guests and corporate clients through effective sales techniques and digital marketing strategies for hotels and resorts.

Hospitality Sales & Marketing

Account-Based Marketing Tools: Essential Strategies for Beginners

CRM Prompt Engineering for Personalized Emails

Subscriber Lifecycle Management for Media Platforms

Marketing Cloud Personalization: Building Unified Customer Profiles

Audience Segmentation in Marketing Cloud Personalization

Strategic Customer Journey Mapping and Lifecycle Marketing

Mapping Customer Journeys: Defining Goals and Lifecycle Phases

Marketing Cloud Contact Builder for Customer Engagement

Customer Journey Mapping: Design Personalized User Experiences

Data-Driven Digital Advertising: Audience-First Campaigns

Customer Acquisition with Lookalike Audiences and First-Party Data

Marketing Cloud Personalization and Interaction Studio Basics

Planning Welcome Series Campaigns in Journey Builder

Optimizing Customer Journeys with Versioning and Testing

Customer Journey Optimization with Path Optimizer

Previewing and Validating Marketing Automation Journeys

Transactional Messaging: Design and Delivery Fundamentals

Foundations of Transactional Messaging for Modern Applications

Combining Transactional and Promotional Messaging for Growth

Customer 360 Audience Segmentation: Navigating the Canvas

Direct-to-Consumer (D2C) Business Strategy for Beginners

Aligning Your D2C Team: Strategies for Direct-to-Consumer Success

Designing Customer-Centric Experiences for D2C Brands

First-Party Data Strategy for Customer Engagement