Marketing Analytics & Data
Learn to measure, manage, and analyze marketing performance to maximize effectiveness and ROI. Covers tools like Google Analytics, data visualization, and attribution modeling.
64 courses
Transform CRM data into actionable insights using modern visualization and predictive modeling techniques within the Salesforce ecosystem.
Learn to design, build, and deploy data projects using Einstein Analytics and modern data preparation tools for actionable business insights.
Learn to measure campaign performance, analyze consumer behavior, and calculate marketing ROI to make smarter, data-backed business decisions.
Learn to analyze campaign performance, set up privacy-compliant tracking, and make data-driven marketing decisions to optimize your advertising budget.
Master the fundamental concepts of data analytics and learn how to turn raw data into actionable insights.
Master the foundational skills of data analysis and learn how to turn raw data into actionable insights.
Build a solid foundation in the systems, data frameworks, and emerging technologies that power modern marketing campaigns and drive customer personalization.
Learn how to plan, launch, and measure integrated multi-channel campaigns using modern data analytics and privacy-conscious tracking strategies.
Master the data-driven frameworks, measurement strategies, and testing methodologies needed to excel in marketing science roles and pass industry assessments.
Learn to transform raw marketing data into actionable insights using SQL, Python, and modern analytics frameworks to drive business growth.
Learn how to collect, analyze, and interpret digital marketing data to optimize campaigns and make informed business decisions without prior analytical experience.
Learn to analyze marketing campaigns, track key performance metrics, and make data-driven business decisions using modern analytical frameworks.
Learn to make data-backed marketing decisions, track campaign performance, and analyze customer behavior using modern analytics frameworks.
Master the essentials of marketing data, track campaign performance, and turn raw metrics into actionable business growth strategies.
Learn to analyze campaign performance, understand customer behavior, and make data-driven decisions using modern marketing analytics frameworks.
Master the essentials of marketing data analysis to measure campaign performance, optimize budgets, and make smarter, data-driven business decisions.
Master the essentials of marketing data, track key performance metrics, and make confident, data-driven decisions to optimize campaigns.
Master the basics of digital marketing data, from understanding core metrics to setting up tracking pixels, so you can make confident, data-driven campaign decisions.
Learn to analyze digital marketing data, build effective media plans, and measure campaign performance to make data-driven business decisions.
Learn how to collect, analyze, and act on marketing data to optimize campaigns, measure brand value, and drive return on investment.
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