Selling on Ozon: A Practical Guide for New Sellers

The e-commerce landscape offers a massive opportunity for new entrepreneurs to reach millions of customers without the need for a standalone website. This course provides a clear roadmap for anyone looking to establish a professional presence on Ozon. You will move from understanding the basic marketplace mechanics to managing a fully functional online store through detailed written instructions and practical exercises. You will gain the confidence to navigate the platform, select products with high demand, and manage the financial health of your business. By the end of this program, you will understand how to transform a product idea into a live listing that attracts buyers. What you'll learn: - Understand the Ozon marketplace ecosystem and various logistics models like FBO and FBS. - Analyze market trends to identify high-demand products and profitable niches. - Calculate unit economics, including commissions, taxes, and shipping costs, to ensure profitability. - Configure your seller account and create optimized product listings with clear descriptions. - Manage inventory levels and fulfillment processes to maintain high service ratings. - Apply internal marketing tools and data-driven strategies to increase store visibility. The course begins with essential terminology and legal requirements before moving through the step-by-step process of sourcing products, setting up your shop, and scaling your operations. Each module focuses on building a sustainable business foundation through reading and applying core retail principles. This course is designed for beginners with no prior experience in e-commerce or marketplace sales. No specialized tools or previous business knowledge are required to start. Begin building your marketplace business today through these comprehensive written lessons.