Automating Customer Support with ChatGPT and Google Apps Script

Handling repetitive customer inquiries manually drains valuable time and resources. By integrating generative AI into your support workflows, you can automate routine responses while maintaining high-quality, personalized communication. This text-based course guides you through the foundational concepts of generative AI and shows you how to design an automated customer support pipeline. You will learn to connect AI models with everyday business tools using Google Apps Script (GAS) and simple automation logic, transforming your manual inbox into an efficient, automated response system. What you'll learn: Understand the core principles of generative AI and prompt engineering for customer service; Design structured response workflows that categorize and prioritize incoming inquiries; Write simple Google Apps Script to connect email inputs with AI language models; Craft precise system prompts that ensure safe, accurate, and professional AI-generated replies; Implement human-in-the-loop review steps to maintain quality control before sending responses; Apply modern error-handling techniques to manage API limits and unexpected inputs safely. You will start with key terminology, basic AI concepts, and prompt engineering foundations before moving step-by-step through designing, coding, and testing your automated support flow. This course is designed for business professionals, support managers, and beginners who want to automate repetitive tasks. No prior programming or AI experience is required. Start reading today to build your first AI-driven automation and reclaim your workday.