Foundations of UX Design: Empathy, Defining Problems, and Ideation

Every great digital product starts with a deep understanding of the people who will use it. To design experiences that truly resonate, you must first learn to see the world through your users' eyes and clearly define the problems they face. This text-based course guides you through the foundational phases of the UX design process: empathizing with users, defining core issues, and generating creative ideas. By studying real-world scenarios and analyzing structured design frameworks, you will develop the mindset needed to turn user insights into actionable design concepts. What you'll learn: - Understand the core principles of user-centered design and the empathy phase - Create comprehensive user personas, empathy maps, and user journey maps - Define clear, actionable problem statements and "How Might We" questions - Apply structured ideation techniques to generate a wide range of design solutions - Analyze accessibility standards to ensure inclusive design from the very beginning - Practice evaluating and prioritizing ideas based on user needs and feasibility The course begins with foundational definitions of UX design thinking before moving into hands-on methods for user research, synthesis, and brainstorming. You will progress from raw user data to structured design hypotheses through clear, written explanations and practical exercises. This course is designed for absolute beginners to UX design, product management, or digital strategy, with no prior design experience required. Start your UX journey today by mastering the art of user empathy and creative problem-solving.