AI Marketing and Generative AI Strategy for Beginners

Marketing is undergoing a massive shift as artificial intelligence changes how we reach and engage customers. To stay competitive, modern marketers must understand how to integrate these powerful tools into their daily workflows. This text-based course guides you through the foundational concepts of AI in marketing, helping you transform traditional strategies into data-driven, highly personalized campaigns. You will learn how to draft compelling copy, analyze customer data, and predict trends using modern AI methodologies. What you'll learn: - Learn the core terminology and ethical considerations of using generative AI in marketing - Create highly targeted copy and content using structured prompt engineering formulas - Apply predictive analytics concepts to anticipate customer behavior and optimize campaigns - Understand hyper-personalization strategies to deliver tailored experiences at scale - Practice designing AI-driven marketing workflows that respect data privacy and compliance - Analyze performance metrics to continuously refine your AI-assisted marketing strategy You will start with the fundamental definitions of AI in marketing before moving step-by-step through practical frameworks, written prompt examples, and real-world strategic scenarios. This course is designed specifically for marketing beginners, business owners, and traditional marketers looking to modernize their skills, with no prior technical or programming experience required. Read through the comprehensive written modules and start upgrading your marketing strategy today.