Generative AI in Product Development and Management

Product development is evolving rapidly as generative AI changes how we research, design, and launch new features. Understanding how to ethically and effectively integrate these tools into your workflow is no longer optional—it is a core requirement for modern product teams. In this text-based course, you will transition from a traditional product workflow to an AI-augmented methodology. You will learn to use generative models to draft requirements, synthesize user feedback, and map out product strategies with greater speed and precision. What you'll learn: Understand the core terminology of large language models and generative AI systems; Apply prompt engineering techniques to draft clear product requirement documents (PRDs); Analyze user feedback and market data using AI-driven synthesis methods; Design product features that integrate modern AI capabilities like retrieval-augmented generation (RAG); Map out product roadmaps and user journeys with AI-assisted brainstorming workflows; Evaluate ethical considerations, data privacy, and bias in AI product development. Starting with foundational AI concepts, the course guides you through practical text-based exercises to apply generative AI at every stage of the product lifecycle, from initial ideation to launch preparation. This course is designed for aspiring and practicing product managers, product designers, and development leads looking to modernize their toolkit. No prior programming or technical background is required. Begin reading today to transform your product development process with the power of generative AI.