Salesforce B2B Commerce: Store Setup, Roles, and Permissions

Setting up a digital storefront requires a clear understanding of buyer journeys, secure access controls, and robust platform configurations. This text-based course walks you through the essential foundations of B2B and B2B2C commerce, ensuring your digital store is secure, organized, and ready for business. You will transition from understanding basic commerce terminology to configuring complete storefront access controls, defining buyer personas, and managing permissions with confidence. What you'll learn: - Understand the fundamental differences and hybrid patterns in B2B and B2B2C commerce models. - Configure buyer personas, user roles, and precise permission sets for secure storefront access. - Establish essential store configurations, including catalog access and buyer account associations. - Apply modern security best practices, such as the principle of least privilege, to user management. - Design seamless registration and onboarding workflows for new business buyers. - Analyze commerce store features to optimize the buyer purchasing experience. The course starts with essential terminology and structural foundations before moving into practical configuration steps. You will read through clear, step-by-step setup scenarios and learn how to manage access control without needing complex code. This course is designed for beginners, business analysts, and aspiring commerce administrators, with no prior experience in commerce platform setup required. Start reading today to build and secure your first business-to-business commerce storefront.