Customer 360 Audiences and CDP Fundamentals for Marketers

Modern marketing relies on delivering the right message to the right person at the exact right time, but scattered customer data often makes this impossible. This text-based course guides you through the core concepts of Customer 360 Audiences and Customer Data Platforms (CDPs). You will learn how to connect disparate data sources, establish a single source of truth for your customers, and leverage these insights to design highly targeted, personalized marketing campaigns. What you'll learn: - Understand the foundational concepts of Customer Data Platforms (CDPs) and data unification - Identify key use cases for Customer 360 profiles in modern digital marketing - Learn how to ingest, clean, and resolve identities across multiple data streams - Create precise audience segments based on behavioral, demographic, and transactional data - Apply privacy-first data practices and consent management standards to your marketing workflows - Analyze customer journeys to optimize personalization across email, web, and mobile channels You will start with the essential terminology of data management and identity resolution before moving on to practical segmentation strategies and real-world marketing use cases. Designed entirely for beginner marketers, data coordinators, and business professionals, this course requires no prior technical or coding background. Start reading today to unlock the power of unified customer profiles and elevate your marketing strategy.