Building Guided Shopping Agents with Agentforce Builder

In modern e-commerce, helping customers find the right product quickly can make or break a sale. This text-based course teaches you how to build a Guided Shopping Agent that acts as a personalized digital assistant for B2C storefronts.\n\nBy reading through clear explanations and practical examples, you will learn to configure conversational flows that understand customer intent and recommend the perfect products. You will gain the skills to deploy an autonomous agent that enhances the shopping journey and drives conversions.\n\nWhat you'll learn:\n- Understand the core concepts of conversational commerce and AI agent architecture\n- Configure the Agentforce Builder workspace and navigate its essential tools\n- Map user intents to key agent actions for product discovery and selection\n- Apply basic prompt engineering to guide the agent's tone and conversational boundaries\n- Integrate product catalog data to ensure accurate recommendations\n- Test and refine the shopping agent's decision-making paths for a seamless user experience\n\nYou will start with the fundamental terminology of AI agents before exploring the step-by-step configuration of the guided shopping template. The course guides you through defining agent actions, setting up conversational guards, and verifying your agent's behavior.\n\nThis course is designed for beginners, e-commerce administrators, and retail professionals looking to enter the world of AI-driven customer service. No prior programming experience or advanced technical background is required.\n\nStart reading today to build smarter shopping experiences for your customers.