Generative AI Strategy for Business Leaders: Formulating Use Cases

As Generative AI transforms the commercial landscape, business leaders must move past the hype and identify real, value-driving opportunities within their organizations. This text-only course equips you with the strategic frameworks needed to bridge the gap between technical AI capabilities and business outcomes. You will transition from understanding basic AI concepts to formulating a concrete, risk-aware Generative AI use case tailored to your specific business needs. By learning how to assess feasibility and alignment, you will be prepared to lead AI initiatives and collaborate confidently with technical teams. What you'll learn: 1. Understand core Generative AI concepts, terminology, and modern capabilities. 2. Identify high-value AI opportunities within your specific industry or business function. 3. Evaluate potential use cases using structured feasibility, cost, and ROI frameworks. 4. Navigate modern AI risks, including data privacy, bias, and governance fundamentals. 5. Formulate a clear, structured Generative AI use case proposal for your organization. 6. Communicate effectively with technical developers and stakeholders using standard industry terms. This course begins with essential AI terminology and foundational definitions before guiding you through strategic evaluation models and risk-management principles. You will learn to analyze real-world scenarios through written explanations and structured business exercises. This course is designed specifically for executives, managers, and business leaders looking to leverage AI strategically. No programming experience or technical background is required. Begin reading today to design a practical, high-impact AI strategy for your organization.