Home Cookie Business Guide: Baking and Selling Decorated Cookies
Learn how to bake, decorate, and sell custom cookies from your home kitchen with minimal startup costs and modern marketing strategies.
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About this course
Course contents
7 modules · 28 lessons · 3h 6m
1
Foundations and Safety
Prepare the workspace and ensure food safety.
- Welcome to the World of Cookies
Course introduction and an overview of home business opportunities.5 min - Kitchen Setup
A list of essential tools needed to start with a minimal budget.7 min - Food Safety at Home
Fundamental hygiene standards to prevent contamination and work in compliance with regulations.8 min - Space Organization
How to optimize a home kitchen for efficient production.6 min
2
The Science of Dough
Master the creation of the perfect cookie base.
- The Chemistry of Ingredients
How flour, butter, and sugar interact to create the cookie's structure.7 min - The Foolproof Base Recipe
A guide to preparing a shortcrust pastry that holds its shape perfectly.8 min - The Secret of Resting
Why chilling the dough is crucial for the final result.6 min - Baking Techniques
Times and temperatures to achieve golden and uniform cookies.7 min
3
The Art of Royal Icing
Create and manage royal icing for professional decorations.
- Royal Icing Formulas
Base recipe and variations to achieve the desired consistency.7 min - The Consistency Test
Distinguishing between 'stiff', 'piping', and 'flood' consistencies.7 min - Professional Coloring
How to use gel colors without altering the icing formula.6 min - Using the Piping Bag
Basic exercises for pressure and hand control.6 min
4
Decoration Techniques
Learn visual techniques to make cookies unique.
- Outlining and Flooding
The fundamental technique for creating sharp edges and smooth surfaces.8 min - Wet-on-Wet Technique
Creating polka dots, hearts, and marble patterns while the icing is still wet.7 min - Raised Details
Adding texture and lettering after the base has dried.7 min - Drying and Storage
Waiting times and how to prevent the icing from losing its shine.5 min
5
Economics and Pricing
Ensure the business is profitable from the very first order.
- Ingredient Cost Analysis
How to calculate the exact cost of every single cookie produced.7 min - Overhead and Time
Including electricity, tool depreciation, and the value of your labor.6 min - Pricing Strategies
Pricing models for individual orders, gift sets, and large events.7 min - Budget Management
Tips for reinvesting initial earnings back into the business.6 min
6
Branding and Packaging
Create a professional and appealing image.
- Creating Your Brand
Choosing a name, a logo, and a consistent visual style.7 min - Creative Packaging
Packaging solutions that protect the product and wow the customer.7 min - Mandatory Labeling
What information to include on the label to be compliant with regulations.6 min - The Unboxing Experience
Small details that make opening the package a memorable moment.5 min
7
Marketing and Launch
Find your first customers and grow online.
- Online Marketing Strategies
An overview of the most effective digital channels for selling food.7 min - Social Media for Bakers
How to photograph cookies and create viral video content.8 min - Customer Acquisition
Finding your first customers outside of your circle of friends and family.7 min - Your Launch Plan
Final checklist to officially open your home bakery.6 min
Your First Professional Set
Create a set of 6 themed decorated cookies, calculate the selling price, design the packaging, and take a photo for the social media launch.
What you'll get
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Certificate of completion
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Short & focused
3h 6m of practical content
Certificate of completion
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Frequently asked
What do I need to take this course? +
Just a phone or computer with internet. No installs, no special hardware.
How do I pay? +
By card via Stripe. We don’t store card details — Stripe handles them securely.
Can I get a refund? +
Yes — full refund within 14 days, no questions asked.
How long will I have access? +
Forever. Once you purchase, the course is yours to revisit anytime.
Will I get a certificate? +
Yes. On completion you'll receive a certificate you can add to your LinkedIn profile.
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