Unit Economics and Product Metrics for Business Growth

Understanding whether your product is actually profitable can make or break a business. Many teams struggle to identify which metrics truly drive sustainable growth and how to calculate the lifetime value of a customer accurately. This text-based course guides you from foundational business math to practical metric modeling. You will learn how to analyze customer behavior, evaluate marketing efficiency, and build a reliable unit economics model to forecast profitability and guide strategic decisions. What you'll learn: - Understand core product metrics, including Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Average Revenue Per User (ARPU). - Calculate unit economics for both transactional and recurring subscription business models. - Analyze customer cohorts to identify retention trends and predict long-term revenue. - Formulate and test business hypotheses using data-driven forecasting models. - Optimize the LTV to CAC ratio to ensure sustainable and profitable marketing spend. The course begins with essential terminology and the basic math behind unit economics before moving on to practical modeling scenarios. You will progress through reading real-world case studies and solving written exercises designed to build your analytical confidence. This course is designed for aspiring product managers, startup founders, marketing specialists, and beginners with no prior experience in financial modeling or product analytics. Start reading today to master the metrics that drive real business success.