Yandex Metrica for Beginners: Web Analytics and Campaign Tracking

Understanding your website traffic and user behavior is essential for running profitable digital marketing campaigns. This course provides a clear, structured path to mastering Yandex Metrica, enabling you to make data-driven decisions that improve your website performance. You will transition from a complete beginner to a confident analyst capable of setting up tracking and interpreting complex user data. What you'll learn: - Understand foundational web analytics terminology and how tracking codes collect user data - Configure Yandex Metrica tags and verify correct installation on various website platforms - Set up custom goals, conversion funnels, and e-commerce tracking to measure business success - Analyze user behavior using Session Replay (Webvisor), heatmaps, and form analytics - Integrate Metrica with Yandex Direct to evaluate and optimize the ROI of your advertising campaigns - Build custom reports and dashboards to monitor key performance indicators in real time You will begin by learning the core principles of web analytics before moving step-by-step through tag setup, goal configuration, and advanced report customization. The material is designed for absolute beginners, digital marketers, and small business owners who want to take control of their web traffic data with zero prior coding experience. Start reading today to unlock actionable insights from your website traffic.