Foundations of Marketing Analytics: Data-Driven Marketing

In today's digital landscape, successful marketing relies on data, not guesswork. Understanding how to track, analyze, and interpret marketing data is the key to unlocking business growth and career advancement. This text-based course guides you from marketing analytics novice to a confident decision-maker. You will learn how to translate raw campaign data into actionable insights, evaluate marketing channels, and justify budget decisions using proven analytical frameworks. What you'll learn: - Understand core marketing metrics, including CAC, LTV, ROI, and conversion rates - Analyze customer acquisition channels to identify the most profitable marketing sources - Apply modern attribution models to accurately credit conversions across touchpoints - Design and interpret basic A/B tests to optimize landing pages and campaign creatives - Navigate the essentials of data cleaning and preparation using spreadsheets - Explore privacy-first marketing tracking concepts and their impact on modern data collection The course begins with foundational marketing terms and analytical concepts before moving into practical data manipulation, KPI calculation, and campaign evaluation techniques. You will progress through written explanations and conceptual exercises designed to build real-world marketing analytics skills. This course is designed for aspiring data analysts, marketing beginners, and business owners looking to adopt a data-driven approach. No prior experience in data science or programming is required. Start your journey into the world of marketing analytics today.