Data Analytics for Marketing Fundamentals

In today's digital landscape, successful marketing relies on data, not guesswork. Understanding how to collect, analyze, and interpret marketing metrics is essential for running high-performing campaigns and proving business value. This text-based course takes you from absolute beginner to a confident, data-driven marketer. You will learn how to decode customer behavior, measure campaign effectiveness, and translate raw data into actionable business strategies through clear, written explanations and practical exercises. What you'll learn: - Understand foundational marketing metrics including CAC, LTV, ROAS, and conversion rates - Analyze customer journeys using modern attribution models and privacy-first tracking principles - Set up and evaluate A/B tests to optimize landing pages and campaign creatives - Clean and organize marketing data using modern spreadsheet techniques and basic database queries - Build clear, structured marketing reports that effectively communicate insights to stakeholders You will start with core terminology and analytical concepts before moving into practical data collection, campaign evaluation, and reporting techniques. Each section provides clear explanations and written exercises to reinforce your learning. This course is designed for aspiring marketing analysts, digital marketers, and business owners who want to make data-backed decisions. No prior background in statistics or coding is required. Start building your analytical toolkit and elevate your marketing career today.