WordPress vs. Gatsby: A Marketer's Guide to Web Platforms

Choosing the wrong website platform can quietly sabotage your marketing efforts through slow load times, poor SEO, and rigid content workflows. This course guides you through a side-by-side comparison of WordPress and Gatsby from a marketing-driven perspective. You will understand how each platform impacts search engine visibility, content creation speed, site performance, and overall lead generation. What you'll learn: 1. Compare the core architectures of traditional WordPress and modern headless Gatsby. 2. Evaluate how site speed and Core Web Vitals impact your search engine rankings on each platform. 3. Analyze the content management workflows for marketing teams using both systems. 4. Understand security, maintenance, and hosting considerations for long-term campaigns. 5. Formulate a clear decision framework to choose the right technology for your next web project. You will start by learning foundational web concepts and terminology, then progress to detailed comparisons of speed, SEO, security, and content editing experiences. This text-based course is designed for marketing professionals, content managers, and business owners looking to make informed technology decisions, with no coding experience or technical prerequisites required. Start reading today to align your web infrastructure with your marketing strategy.