Revitalizing Main Streets: Community Planning and Economic Strategy

Urban main streets are the heart of a community, but many face economic decline and physical neglect. Learn how to diagnose common challenges and implement effective, practical revitalization plans. This course provides a foundational understanding of neighborhood-based planning, focusing on the intersection of economic development, physical design, and community engagement. You will gain the skills necessary to analyze a commercial corridor, identify opportunities for growth, and develop actionable strategies that promote equity and resilience. What you'll learn: * Understand the foundational concepts of Main Street planning, including historic preservation and modern mixed-use zoning principles. * Analyze the economic health of commercial corridors using data on retail leakage, demographic shifts, and market potential. * Apply principles of community engagement to ensure revitalization efforts are inclusive and address the needs of existing residents and businesses. * Design public space improvements using tactical urbanism and quick-build methods to enhance walkability and placemaking. * Configure effective governance and financing models for long-term maintenance and management of the revitalized district. The course begins by establishing core urban planning terminology and historical context before moving into structured methods for economic analysis, physical design, and implementation strategies based on real-world case studies. Written exercises guide you through creating components of a comprehensive revitalization plan. This course is designed for aspiring urban planners, community organizers, local government staff, and neighborhood association members who have no prior experience in planning or economic development. No prerequisites are required. Start developing the knowledge needed to transform your community's commercial heart today.