Marketing Data Analysis and Forecasting with Excel

Modern marketing relies heavily on data, yet turning raw campaign metrics into actionable strategies can feel overwhelming. This text-based course guides you through the process of organizing, analyzing, and predicting marketing outcomes using Excel. You will transition from basic data entry to building predictive models that help optimize marketing spend and campaign performance. What you'll learn: Understand core marketing metrics and key performance indicators (KPIs); Clean and structure messy campaign data using Excel functions and Power Query; Analyze customer acquisition costs and lifetime value with dynamic arrays; Build predictive models to forecast future sales and campaign performance; Create marketing performance reports using pivot tables and charts. The course begins with foundational marketing concepts and essential Excel terminology before moving into practical data-cleaning workflows and forecasting techniques. Designed specifically for beginners, this course requires no prior data science or advanced math experience. Start reading today to make smarter, data-driven marketing decisions with confidence.