GA4 Fundamentals: A Beginner's Guide to Web Analytics

Understanding how users interact with your website or app is crucial for informed decision-making and growth. GA4 provides powerful tools for this, but its new interface and data model can be challenging for newcomers. This course will equip you with a solid foundation in GA4, transforming you from a complete beginner into someone capable of confidently tracking, analyzing, and acting on your digital data. You will gain the skills to make data-driven decisions for your online presence. Learn to: * Understand the fundamental shift to GA4's event-driven data model. * Configure and verify basic GA4 data streams and property settings. * Navigate the GA4 interface and interpret standard reports effectively. * Create custom events and dimensions to track specific user interactions. * Apply basic privacy controls and data retention settings within GA4. * Explore foundational concepts of BigQuery export for advanced data analysis. * Practice analyzing user engagement and conversion paths to optimize performance. The course begins with core GA4 terminology and setup procedures, then progresses to exploring standard reports and customizing data collection. You will learn by reading explanations and working through practical, written exercises. This course is designed for absolute beginners with no prior experience in Google Analytics or web analytics. No technical prerequisites are required. Start your journey to becoming proficient in web analytics with GA4 today.