Strategic Services Marketing: Customer Experience and Service Design

In today's economy, services dominate the market, yet marketing a service requires a fundamentally different approach than selling physical products. This text-only course guides you through the core principles of strategic services marketing, helping you understand how to design, price, and deliver intangible value that keeps customers coming back. What you'll learn: - Understand the unique characteristics of services and how they differ from physical products. - Map end-to-end customer journeys to identify critical service touchpoints and friction points. - Create modern service blueprints that align front-stage customer interactions with back-stage operations. - Apply strategic pricing models tailored for subscription, hybrid, and value-based service offerings. - Manage service quality and recovery strategies to build long-term customer loyalty. - Integrate modern digital tools and automation to enhance the customer service experience without losing the human touch. You will start with foundational service concepts and definitions before moving into practical frameworks for service design, positioning, and delivery. Designed for beginners, marketing professionals, and business owners looking to transition into or excel in the service sector, this course requires no prior marketing experience. Start reading today to master the strategic frameworks that drive service business success.