SQL for Business Data Analysis

Modern businesses generate vast amounts of data, but this information is only valuable if you know how to extract meaningful insights. Learning how to translate business questions into precise SQL queries is one of the most in-demand skills for analysts and decision-makers today. This text-based course guides you through the process of analyzing business performance using SQL. You will learn how to calculate vital metrics around revenue, customer acquisition, and user retention, turning raw database tables into clear, report-ready results. What you'll learn: - Understand foundational business metrics and how they map to relational database structures - Calculate key performance indicators like revenue growth, active users, and customer acquisition costs - Analyze customer behavior using cohort analysis and retention rate calculations - Write clean, maintainable queries using modern SQL features like Common Table Expressions (CTEs) and window functions - Format and aggregate raw data into structured reports suitable for business stakeholders You will start with core business concepts and fundamental SQL query structures before moving on to practical analytical techniques and realistic business scenarios. Through written explanations and structured query exercises, you will build a solid foundation in data-driven decision-making. This course is designed for aspiring data analysts, business professionals, and beginners looking to apply SQL to real-world business challenges, with no prior database experience required. Start querying your way to better business insights today.