Building and Marketing Products for Behavior Change

Every day, millions of people search for products and services that will help them live healthier, wealthier, and more intentional lives. To reach these transformational consumers, you must understand the deep psychological drivers behind how and why people actually change their daily habits. This text-only course guides you through the process of building and marketing products that drive meaningful behavior change. You will transition from understanding foundational consumer psychology to implementing modern engagement strategies that build long-term user loyalty. What you'll learn: - Understand the psychology of transformational consumers and what drives their behavior - Design product features using established behavioral science models and habit loops - Craft marketing campaigns that resonate with users' aspirational identities and goals - Apply ethical design patterns to ensure user trust and avoid manipulative engagement tactics - Measure user adoption and retention using modern product-led growth metrics The journey begins with core definitions of behavioral psychology and consumer archetypes. You will then explore practical frameworks for product positioning, messaging, and building feedback loops that keep users engaged over the long term. This course is designed for aspiring product managers, marketers, entrepreneurs, and designers who are new to behavioral design, with no prior background in psychology required. Start reading today to learn how to build products that make a lasting difference in your customers' lives.