Automated B2B Lead Enrichment with Make

Managing B2B sales pipelines often means spending countless hours manually researching and entering prospect data. This course teaches you how to eliminate manual data entry by designing automated workflows using Make. You will learn how to extract lead information from public sources, enrich it with additional context, and route it seamlessly into your CRM system. What you will learn: • Understand the core concepts of workflow design in Make and basic API integration. • Extract and parse lead data from open web sources using standard HTTP modules and webhooks. • Apply modern AI prompt techniques to clean and categorize unstructured lead data automatically. • Configure seamless data routing to populate your CRM with enriched, accurate prospect profiles. • Design resilient automation scenarios that handle API rate limits and data errors gracefully. The course begins with foundational automation terminology and an introduction to data mapping. From there, you will progress through written exercises that guide you in constructing robust data collection and enrichment pipelines step-by-step. Designed entirely for beginners, sales professionals, and marketers, this course requires no previous programming experience. Start reading today to transform your manual lead generation process into an efficient, automated system.