Google Ads'e sıfırdan başlayan biri olarak Search kampanyalarını nasıl kuracağımı ve ROI'yi nasıl takip edeceğimi çok net anladım.
Google Ads for Beginners: Search, Performance Max, and ROI
Learn how to set up, manage, and optimize your advertising campaigns using modern AI-driven strategies and privacy-first tracking to grow your business.
-
💬
AI instructor
Ask about any lesson and get a clear answer instantly, anytime. -
🕐
Start anytime
No schedules or deadlines — learn at your own pace, whenever suits you. -
🌐
In English
Lessons, tasks and certificate — all fully in your language.
About this course
Digital advertising can feel overwhelming, but mastering it is one of the most reliable ways to drive targeted traffic to your business. If you want to stop wasting ad spend and start seeing real returns, understanding the modern advertising landscape is essential.
This text-based course takes you from the foundational concepts of pay-per-click marketing to launching fully optimized campaigns. You will learn how to navigate the platform, structure your account, and leverage modern automation to maximize your return on investment.
What you'll learn:
- Understand the core terminology, account structure, and auction mechanics of pay-per-click advertising.
- Build highly targeted Search campaigns using modern keyword match types and responsive ads.
- Configure Performance Max campaigns to leverage AI-driven bidding across multiple channels.
- Implement accurate conversion tracking, including GA4 integration basics and privacy-first consent modes.
- Analyze campaign metrics through written scenarios to identify areas for optimization and cost reduction.
The course flows step-by-step, starting with essential definitions and account setup, before moving into campaign creation and advanced tracking techniques. Through practical written exercises and clear explanations, you will build the confidence to manage your own ad spend. Designed entirely for beginners, small business owners, and aspiring marketers, this course requires no prior advertising experience. Start reading today to turn your advertising budget into a predictable engine for growth.
What you'll get
-
📜
Certificate of completion
Add it to your LinkedIn profile -
💬
Personal AI tutor
Stuck on a lesson? Ask your built-in tutor anything, any time. -
♾️
Lifetime access
Come back anytime, no expiry -
📱
Phone or computer
Works anywhere, any device -
💸
14-day refund
No questions asked -
⚡
Short & focused
2h 54m of practical content
Certificate of completion
Every course you complete on PickAClass issues a credential like this — original, with its own code, verifiable by URL, and detailed about what was actually demonstrated.
P
PickAClass
Skills profile · verifiable
Document
Certificate of Mastery
This certifies that
Name Surname
has successfully demonstrated mastery of
Google Ads for Beginners: Search, Performance Max, and ROI
Skills demonstrated
✓
Behavioral pattern analysis
Foundational
1.2 hrs
✓
Decision-architecture frameworks
Proficient
1.4 hrs
✓
A/B test design
Proficient
1.7 hrs
✓
Behavioral copywriting
Advanced
1.9 hrs
P
PickAClass — Name Surname
Google Ads for Beginners: Search, Performance Max, and ROI
Page 2 of 2
Performance detail
Coursework summary
Lessons completed
14 / 14
Practice questions
26 / 28
Assignments submitted
4 (avg 4.5 / 5)
Capstone project
Reviewed — 4.6 / 5
Total practice
6.2 hrs
Performance benchmark
Cohort rank
Top 12% of 1,625
Time to completion
11 days (median: 22)
Mastery score
91 / 100
Practice-question score
94%
Skill verification
Verified Skill Path
Reviews (18)
आखिरकार ROI समझ आया, पर धीरे-धीरे।
Je n'avais jamais touché à Google Ads avant ce cours et j'ai enfin compris comment structurer une campagne Search sans paniquer devant le tableau de bord. La partie sur Performance Max était claire, avec des exemples concrets pour ajuster les budgets. J'ai lancé ma première campagne la semaine dernière et le coût par clic a déjà baissé.
Les explications sur la structure des campagnes Search sont vraiment claires, dommage que la section ROI reste un peu superficielle.
O curso explica bem a estrutura de campanhas de Search e Performance Max, só senti falta de mais exemplos práticos com orçamentos pequenos.
Enfim entendi como o ROI funciona!
I went in knowing nothing about Google Ads and came out able to actually set up a Search campaign without guessing at every setting. The breakdown of match types and negative keywords finally made sense after years of half-understanding forum posts. The Performance Max section was solid too, though I wish it had gone a bit deeper into troubleshooting when asset groups underperform. Watching the instructor walk through a real ROI calculation on screen made the math click in a way no article ever did. Overall a genuinely useful starting point if you're managing your own budget for the first time.
Bu kursu bitirdikten sonra Google Ads panelinde artık kaybolmuyorum, her ayar nereye bağlı biliyorum. Performance Max kampanyalarının Search'ten farkını örneklerle anlatması çok işe yaradı. Kendi küçük işletmem için ilk kampanyamı kurarken elimde net bir yol haritası vardı.
Kempen Search saya akhirnya berkesan!
Kursus ini sangat membantu untuk saya yang baru nak mula guna Google Ads, terutamanya bahagian Performance Max yang selama ini saya rasa mengelirukan. Penerangan tentang cara kira ROI pun senang difahami walaupun saya tak berlatar belakang marketing. Cuma harap ada lebih banyak contoh untuk niche kecil, bukan hanya jenama besar.
Bon cours pour démarrer, surtout la partie sur les enchères et le budget quotidien qui était expliquée pas à pas. J'ai trouvé le rythme un peu rapide sur la section Performance Max, il faut parfois revenir en arrière. Malgré ça j'ai appliqué directement ce que j'ai appris sur mon propre compte.
Mi sono iscritto senza sapere nulla di pubblicità online e questo corso mi ha dato una base solida su come impostare una campagna Search da zero. Il modo in cui viene spiegato il calcolo del ROI con esempi reali è stato utile per capire dove stavo sprecando budget. La parte su Performance Max è interessante ma un po' densa, avrei preferito qualche esercizio pratico in più prima di passare oltre. Nonostante questo, dopo aver finito ho lanciato la mia prima campagna e già vedo dati più sensati nel pannello. Consiglio di prendere appunti perché ci sono tanti termini nuovi da assimilare.
検索広告の設定からPerformance Maxの使い方まで順序立てて説明されていて、初めてでも迷わず自分のキャンペーンを作れました。
Finally understand Performance Max, mostly.
Наконец-то почти разобралась с Performance Max.
Le cours couvre bien les bases de Search et de Performance Max, avec des captures d'écran à jour du tableau de bord. J'aurais aimé un peu plus de détails sur le suivi des conversions, mais pour un débutant complet c'est largement suffisant. J'ai pu configurer ma première campagne le jour même.
Llegué sin saber nada de Google Ads y salí montando mis propias campañas de Search y entendiendo cuándo conviene usar Performance Max. Me sirvió mucho la parte de medición con enfoque en privacidad, porque siempre me había costado entender el seguimiento sin cookies. Calcular el ROI dejó de ser un misterio y ahora reviso mis números con confianza. La sección de optimización con IA se me hizo algo rápida y me habría gustado más profundidad ahí. Aun así, lo recomiendo a cualquiera que empiece a anunciarse y quiera no perder dinero.
Endlich ein Kurs, der Google Ads Schritt für Schritt erklärt, ohne dass man schon Erfahrung mitbringen muss. Besonders die Erklärung zu Performance Max hat mir geholfen zu verstehen, wann ich es statt einer klassischen Suchkampagne einsetzen sollte. Nach den Übungen konnte ich meine erste Kampagne mit einem realistischen Budget aufsetzen und den ROI tatsächlich nachvollziehen.
Learners also took
🏆 Most popular
🎓 With certificate
Website Creation with Wix: Build and Optimize Your Online Presence
Certificate
Hands-on
399 ₺
→
💼 Job-ready
🎓 With certificate
Digital Contracting and Legal Frameworks for the Modern Market
Certificate
Hands-on
399 ₺
→
⚡ Best to start
🎓 With certificate
Digital Marketing and E-Commerce Foundations
Certificate
Hands-on
399 ₺
→
⚡ Best to start
🎓 With certificate
Contextual Advertising and Paid Search Essentials
Certificate
Hands-on
399 ₺
→
Frequently asked
What do I need to take this course? +
Just a phone or computer with internet. No installs, no special hardware.
How do I pay? +
By card via Stripe. We don’t store card details — Stripe handles them securely.
Can I get a refund? +
Yes — full refund within 14 days, no questions asked.
How long will I have access? +
Forever. Once you purchase, the course is yours to revisit anytime.
Will I get a certificate? +
Yes. On completion you'll receive a certificate you can add to your LinkedIn profile.
Built for learners in
Tech
Design
Finance
Marketing
Healthcare
Education
Hospitality
Manufacturing
10
Get 10 courses a month
Members get 10 courses of their choice every month for 0 ₺. No per-course charges — you pay only the subscription.
2.000 ₺ / per month
- ✓ 10 courses every month
- ✓ Cancel anytime
Renews monthly. Unused courses expire at the end of each billing month.