Product-Led Growth Fundamentals for SaaS

In today's software landscape, relying solely on traditional sales teams is no longer enough. Product-led growth (PLG) empowers your software to sell itself by delivering immediate value to users. This course guides you through the process of transforming a basic user experience into a powerful revenue engine. You will explore how to design intuitive onboarding flows, analyze user behavior, and implement modern monetization strategies like reverse trials and usage-based pricing to seamlessly turn free signups into loyal, paying customers. What you will learn: Understand core PLG terminology and essential SaaS metrics like churn, CAC, and LTV. Design self-serve onboarding experiences that guide users to their activation moment quickly. Analyze basic product usage data to identify conversion bottlenecks and expansion opportunities. Evaluate modern pricing models, including freemium, reverse trials, and usage-based tiers. Apply written frameworks to align product, marketing, and sales around user success. The curriculum begins with foundational definitions of product marketing before moving into step-by-step written case studies and strategic exercises. You will read through practical scenarios to build a complete understanding of the modern PLG user journey. This course is designed for beginners, aspiring product marketers, and founders with no prior experience in SaaS growth strategies. Start reading today to unlock the strategies behind successful product-led businesses.