Nunca tinha mexido com anúncios e consegui criar minha conta e subir a primeira campanha sem travar. A parte de definir o público certo no Facebook e Instagram foi a que mais me ajudou. Faltou um pouco mais sobre otimizar depois que a campanha já está rodando, mas para começar do zero é ótimo.
Getting Started with Meta Ads
Set up your ad account, create effective campaigns, and reach your ideal customers on Facebook and Instagram from scratch.
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AI instructor
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Start anytime
No schedules or deadlines — learn at your own pace, whenever suits you. -
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In English
Lessons, tasks and certificate — all fully in your language.
About this course
Ready to grow your business with ads on Facebook and Instagram, but don't know where to begin? The Meta Ads Manager can feel complex, but this course breaks it down into simple, manageable steps.
You will gain the confidence to navigate the Meta Ads platform, set up your account correctly, and launch your first advertising campaign. This course provides the foundational knowledge to move from complete beginner to running ads that generate results, all through clear written instructions and practical examples.
What you'll learn:
- Understand core advertising concepts like campaign objectives, audiences, and budgeting.
- Configure your Meta Business Suite and Ads Manager account correctly from the start.
- Create your first ad campaign, from choosing an objective to writing effective ad copy.
- Define and target your ideal customer using Meta's powerful audience-building tools.
- Learn how to leverage Meta's AI with features like Advantage+ campaigns.
- Interpret basic performance metrics to understand how your ads are performing.
- Apply simple A/B testing principles to improve your ad creative and copy over time.
The course starts with key advertising terminology and platform fundamentals before guiding you through the practical steps of campaign creation, launch, and basic analysis.
This course is designed for absolute beginners. No prior experience with digital advertising or Meta platforms is required.
Start your journey into social media advertising today.
What you'll get
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📜
Certificate of completion
Add it to your LinkedIn profile -
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Personal AI tutor
Stuck on a lesson? Ask your built-in tutor anything, any time. -
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Lifetime access
Come back anytime, no expiry -
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Phone or computer
Works anywhere, any device -
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14-day refund
No questions asked -
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Short & focused
2h 48m of practical content
Certificate of completion
Every course you complete on PickAClass issues a credential like this — original, with its own code, verifiable by URL, and detailed about what was actually demonstrated.
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PickAClass
Skills profile · verifiable
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Certificate of Mastery
This certifies that
Name Surname
has successfully demonstrated mastery of
Getting Started with Meta Ads
Skills demonstrated
✓
Behavioral pattern analysis
Foundational
1.2 hrs
✓
Decision-architecture frameworks
Proficient
1.4 hrs
✓
A/B test design
Proficient
1.7 hrs
✓
Behavioral copywriting
Advanced
1.9 hrs
P
PickAClass — Name Surname
Getting Started with Meta Ads
Page 2 of 2
Performance detail
Coursework summary
Lessons completed
14 / 14
Practice questions
26 / 28
Assignments submitted
4 (avg 4.5 / 5)
Capstone project
Reviewed — 4.6 / 5
Total practice
6.2 hrs
Performance benchmark
Cohort rank
Top 12% of 1,625
Time to completion
11 days (median: 22)
Mastery score
91 / 100
Practice-question score
94%
Skill verification
Verified Skill Path
Reviews (4)
I'd always been intimidated by advertising, so getting my ad account set up and a real campaign live by the end felt like a huge win. The course breaks down audience targeting on Facebook and Instagram in a way that finally clicked for me. Rather than throwing money at boosts, I now understand how to reach the exact customers I want. Walking through building a campaign from scratch removed all the mystery. My first ads actually brought in clicks from the right people. Highly recommend for anyone starting Meta Ads with zero background.
Volevo iniziare a fare pubblicità su Instagram e Facebook per il mio negozio ma non sapevo da dove partire con l'account pubblicitario. Questo corso spiega passo dopo passo come impostare tutto correttamente, evitando gli errori più comuni che fanno sprecare budget. Mi è piaciuta molto la parte sulla creazione delle prime campagne, con esempi pratici di targeting per raggiungere il cliente giusto. Le lezioni sono ben strutturate e non troppo tecniche, quindi anche chi parte da zero riesce a seguire. L'unica cosa è che la sezione sul retargeting avanzato è piuttosto breve rispetto al resto. Nel complesso però mi sento molto più sicura ora nel gestire le campagne da sola.
Explications très claires pour configurer son compte publicitaire Meta et lancer ses premières campagnes sans se perdre dans les options.
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Frequently asked
What do I need to take this course? +
Just a phone or computer with internet. No installs, no special hardware.
How do I pay? +
By card via Stripe. We don’t store card details — Stripe handles them securely.
Can I get a refund? +
Yes — full refund within 14 days, no questions asked.
How long will I have access? +
Forever. Once you purchase, the course is yours to revisit anytime.
Will I get a certificate? +
Yes. On completion you'll receive a certificate you can add to your LinkedIn profile.
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