Kursus ini sangat membantu memahami cara menyusun prompt yang tepat untuk membuat konten kampanye pemasaran yang lebih menarik.
AI for Marketing: Campaign and Content Creation
Learn to leverage generative AI and prompt engineering to build effective digital marketing campaigns and create engaging content.
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About this course
Artificial intelligence is reshaping the digital marketing landscape, offering new ways to scale content and optimize campaigns. If you want to stay competitive, understanding how to integrate AI into your daily marketing workflow is an essential skill. This course will take you from understanding basic AI terminology to practically applying generative models for your marketing needs. You will learn how to draft high-converting copy, structure campaign strategies, and use modern prompt engineering to get exactly what you need from AI tools.
What you'll learn:
- Understand fundamental AI concepts, terminology, and how generative models function.
- Apply modern prompt engineering techniques to generate precise and engaging marketing copy.
- Build comprehensive digital marketing campaign structures using AI-driven insights.
- Identify and mitigate AI hallucinations to ensure brand safety and factual accuracy.
- Create scalable content calendars and adapt messaging for different social channels.
- Practice integrating AI workflows into your daily marketing routine through written exercises.
The course begins with foundational definitions of artificial intelligence and machine learning in a marketing context. From there, you will progress through written lessons and practical text-based scenarios that teach you how to formulate effective prompts and plan complete campaigns. Designed entirely for beginners, this course requires no prior experience with AI or advanced technical skills. Start reading today to modernize your marketing skill set and confidently use AI to power your next campaign.
What you'll get
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Certificate of completion
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Personal AI tutor
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Short & focused
2h 42m of practical content
Certificate of completion
Every course you complete on PickAClass issues a credential like this — original, with its own code, verifiable by URL, and detailed about what was actually demonstrated.
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Certificate of Mastery
This certifies that
Name Surname
has successfully demonstrated mastery of
AI for Marketing: Campaign and Content Creation
Skills demonstrated
✓
Behavioral pattern analysis
Foundational
1.2 hrs
✓
Decision-architecture frameworks
Proficient
1.4 hrs
✓
A/B test design
Proficient
1.7 hrs
✓
Behavioral copywriting
Advanced
1.9 hrs
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PickAClass — Name Surname
AI for Marketing: Campaign and Content Creation
Page 2 of 2
Performance detail
Coursework summary
Lessons completed
14 / 14
Practice questions
26 / 28
Assignments submitted
4 (avg 4.5 / 5)
Capstone project
Reviewed — 4.6 / 5
Total practice
6.2 hrs
Performance benchmark
Cohort rank
Top 12% of 1,625
Time to completion
11 days (median: 22)
Mastery score
91 / 100
Practice-question score
94%
Skill verification
Verified Skill Path
Reviews (10)
Curso bom e prático para criar conteúdo com IA, só senti falta de mais exemplos voltados para redes sociais menores como o TikTok.
I run content for a small e-commerce brand and was drowning in the amount of copy I needed to produce every week, so this course came at the right time. The lessons on prompt engineering for campaign briefs were far more structured than anything I'd picked up on my own, breaking down exactly how to feed audience and tone details into a prompt to get usable drafts. I especially liked the module on turning one campaign concept into multiple content formats, since that's usually the most tedious part of my job. The instructor's pacing is steady and each lesson builds on the last one instead of jumping around. Since finishing it my content planning meetings take half the time they used to.
Practical, clear, and actually useful for campaigns
Trabajo en marketing digital para una pyme y siempre me costaba sacarle partido real a la IA para crear campañas, más allá de pedir ideas sueltas sin mucho orden. Este curso enseña a estructurar los prompts paso a paso, desde definir el público objetivo hasta generar variaciones de anuncios listas para probar. Lo que más me sirvió fue el módulo sobre cómo mantener la voz de marca consistente aunque el contenido lo genere la IA. Los ejercicios prácticos con ejemplos de campañas reales hacen que se entienda todo mucho mejor que solo viendo teoría. Desde que terminé el curso armo calendarios de contenido en una fracción del tiempo que antes.
Putting together a full campaign used to take me days, and now I can draft a solid content calendar in an afternoon. The section on writing prompts for different audience segments really clicked for me, and my ad copy has gotten noticeably sharper. Genuinely useful for anyone doing digital marketing.
Świetny kurs, od razu widać efekty
আমি একজন ছোট ব্যবসার মার্কেটিং টিমে কাজ করি এবং প্রম্পট ইঞ্জিনিয়ারিং সম্পর্কে তেমন কিছু জানতাম না, তাই এই কোর্সটা আমার জন্য বেশ ভালো একটা শুরু ছিল। ক্যাম্পেইন প্ল্যান আর কন্টেন্ট তৈরির জন্য কীভাবে ধাপে ধাপে প্রম্পট লিখতে হয় তা খুব সহজভাবে দেখানো হয়েছে। সোশ্যাল মিডিয়া ক্যাপশন আর অ্যাড কপি লেখার উদাহরণগুলো সত্যিই কাজে লাগার মতো ছিল। শুধু ইমেইল মার্কেটিং অংশটা আরেকটু বিস্তারিত হলে ভালো হতো। তবুও সব মিলিয়ে আমি এখন থেকে আমার কন্টেন্ট ক্যালেন্ডার তৈরিতে অনেক দ্রুত কাজ করতে পারছি।
Ottimo corso per imparare a scrivere prompt efficaci per campagne e contenuti di marketing.
Really solid breakdown of how to use generative AI for actual campaign work, not just generic content ideas.
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Frequently asked
What do I need to take this course? +
Just a phone or computer with internet. No installs, no special hardware.
How do I pay? +
By card via Stripe. We don’t store card details — Stripe handles them securely.
Can I get a refund? +
Yes — full refund within 14 days, no questions asked.
How long will I have access? +
Forever. Once you purchase, the course is yours to revisit anytime.
Will I get a certificate? +
Yes. On completion you'll receive a certificate you can add to your LinkedIn profile.
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