Technical Marketing: Web Development and Data Fundamentals

Modern marketing requires a solid grasp of technology alongside strategic thinking. This comprehensive text-based course guides you through the technical foundations needed to understand how modern websites function, how user data is collected and analyzed, and how marketing technology stacks integrate. You will begin with essential terminology, exploring core web protocols, front-end structures, and analytics principles before advancing to practical technical concepts. What you'll learn: Understand core HTML, CSS, and JavaScript concepts used to build and customize landing pages; Apply fundamental data querying and analysis techniques to evaluate campaign metrics; Configure modern tracking mechanisms, conversion funnels, and event-based analytics workflows; Learn how APIs and webhooks connect marketing automation platforms; Practice debugging tracking tags and optimizing page performance using written code examples. The course follows a clear reading structure that progresses from fundamental technical definitions to applied marketing scenarios. Designed specifically for beginners, this course requires no prior programming experience. Begin reading today to build practical technical skills for the modern marketing landscape.