Product Analytics and Growth with Amplitude

Modern digital businesses thrive by understanding exactly how users interact with their products. This text-based course equips you with the foundational principles of product analytics and behavioral data analysis using Amplitude concepts. You will discover how to transform raw user actions into actionable insights that drive product improvement, user engagement, and sustainable growth. What you will learn: - Understand core product analytics terminology, user identification concepts, and event-based tracking models - Design effective event taxonomies to measure feature adoption and key user milestones - Analyze conversion funnels to pinpoint drop-offs and optimize onboarding flows - Evaluate retention charts and behavioral cohorts to identify drivers of long-term user loyalty - Apply product-led growth frameworks and experimentation strategies to test hypotheses systematically - Modernize data workflows using event segmentation and behavioral segmentation principles The course begins by clarifying essential definitions and data tracking concepts before progressing into funnel design, retention analysis, and strategic growth methodologies through structured written explanations and analytical case walkthroughs. This course is tailored for aspiring product managers, founders, data analysts, and marketers seeking a clear foundation in behavioral analytics. No prior analytics background is required. Start reading today to unlock behavioral insights and build better product experiences.