Online Advertising and Search Marketing for Small Business

Reaching local customers and standing out in search results is essential for modern business growth. This course provides a clear, step-by-step introduction to establishing your online presence, managing business listings, and running effective search ad campaigns without unnecessary complexity. You will build a strong foundation in digital marketing principles and develop the confidence to manage ad budgets and customer-facing profiles independently. What you'll learn: - Understand core digital advertising terminology, bidding models, and campaign types - Configure and optimize business profile listings to increase local search visibility - Build targeted search advertising campaigns using structured keyword research - Create compelling ad copy designed to engage potential customers and drive clicks - Apply budget management techniques and automated bidding strategies effectively - Analyze campaign metrics and conversion data to continuously improve performance The course begins with foundational concepts and essential terminology before progressing into campaign creation, budget optimization, and performance tracking. Each concept is presented through concise explanations and practical written examples. This course is designed for small business owners, entrepreneurs, and aspiring marketers with no prior advertising experience. Start reading today to take control of your online marketing strategy.