Digital Marketing Fundamentals: SEO, Paid Ads, and AI Tools

Building an effective online presence requires a solid understanding of modern marketing channels and the strategies that connect with target audiences. This comprehensive text-based course equips you with foundational marketing principles, practical campaign planning skills, and modern AI-assisted techniques. What you'll learn: Understand core marketing terminology, customer acquisition funnels, and performance metrics; Apply fundamental search engine optimization principles to boost organic search visibility; Plan and structure targeted paid search and advertising campaigns; Create automated email marketing sequences and effective audience segmentation strategies; Leverage modern AI tools to streamline content creation, audience research, and campaign planning; Analyze conversion data to evaluate and refine multi-channel marketing campaigns. The course begins with essential terminology, basic funnel concepts, and industry definitions before moving step by step through channel strategies and written exercises. Perfect for complete beginners, small business owners, and career changers with no prior marketing experience required. Start reading today to develop practical, contemporary digital marketing skills.