Digital Marketing Foundations and Strategy with AI Tools

Navigating the modern digital marketing landscape requires a solid grasp of foundational strategies paired with the latest automated tools. This text-based course equips you with the essential knowledge to plan, execute, and measure effective marketing campaigns across multiple digital channels. You will begin by understanding core terminology, customer personas, and marketing funnels before exploring practical strategies for organic search, paid acquisition, and content distribution. What you'll learn: - Understand fundamental digital marketing concepts, metrics, and customer acquisition funnels - Apply search engine optimization principles to improve content visibility and organic reach - Create targeted search and social advertising campaigns with effective budget allocation - Design engaging email marketing sequences that nurture leads and drive conversions - Leverage modern AI tools to streamline copywriting, audience research, and campaign planning - Analyze campaign performance data to optimize return on marketing spend The course progresses systematically from fundamental concepts to actionable channel strategies and campaign analytics. Designed specifically for beginners, no prior marketing experience is required. Start reading today to build a versatile foundation in modern digital marketing.