Digital Marketing Foundations: SEO, Ads, Analytics, and AI

Navigating digital marketing requires a strong grasp of foundational strategies alongside modern techniques like AI-driven research and performance analytics. This comprehensive reading-based course provides the essential principles and actionable frameworks needed to plan, execute, and evaluate effective multi-channel campaigns. What you'll learn: - Understand core marketing terminology, customer journey mapping, and conversion funnels. - Apply search engine optimization fundamentals to enhance organic visibility and content reach. - Structure performance advertising campaigns across search and paid social channels. - Leverage modern AI tools to streamline audience research, copywriting, and campaign ideation. - Analyze key performance indicators, attribution models, and privacy-conscious analytics data. - Practice building cohesive marketing strategies through written case scenarios and exercises. The reading starts with essential definitions and foundational strategy models before guiding you through search optimization, performance ads, data analysis, and contemporary AI practices. This course is created for beginners, small business owners, and career changers with no prior marketing experience. Start reading today to build a modern, data-informed digital marketing skill set.