Digital Marketing Fundamentals with AI Tools

Marketing online requires a clear grasp of customer acquisition channels, data-driven optimization, and modern workflow automation. This course teaches you how to plan, execute, and refine digital marketing campaigns across multiple channels while leveraging AI tools to accelerate content creation and research. You will begin with essential terminology and core marketing frameworks before applying practical techniques to organic search, paid advertising, email marketing, and web analytics. What you'll learn: - Understand core digital marketing terminology, customer journeys, and conversion funnels - Plan search engine optimization strategies to improve organic reach and keyword targeting - Create targeted pay-per-click advertising campaigns with compelling ad copy - Design effective email marketing workflows for subscriber engagement and retention - Apply AI-assisted tools for market research, audience analysis, and content planning - Track key performance indicators and interpret campaign analytics to make informed decisions The course opens with foundational definitions and principles, then walks through structured reading modules and practical text-based exercises for each major marketing channel. This course is built for complete beginners, aspiring marketers, and business owners with no prior experience in digital advertising or marketing analytics. Begin reading to develop practical marketing skills for the modern digital landscape.