Building B2B and B2B2C Commerce Stores with Salesforce

In today's digital landscape, businesses require flexible and robust online storefronts to meet complex purchasing needs. Setting up a modern commerce platform involves understanding diverse roles, from architecture and administration to merchandising and developer workflows. Through this comprehensive text-based guide, you will learn how to plan, build, and maintain B2B and B2B2C commerce sites. You will gain a solid understanding of store architecture, buyer experiences, catalog management, and integration strategies. What you will learn: • Understand the core concepts of B2B and B2B2C commerce architecture and store design. • Configure store settings, buyer accounts, buyer groups, and price books. • Manage product catalogs, categories, search indexing, and merchandising strategies. • Implement modern headless commerce patterns and API-first integrations. • Apply best practices for secure user authentication and checkout flows. • Develop custom store components using modern web framework standards. The course starts with fundamental definitions and architectural concepts before moving into step-by-step administration, merchandising setups, and developer customization techniques. You will learn through clear written explanations, structured conceptual breakdowns, and practical code snippets. This course is designed for aspiring commerce administrators, developers, and architects who want to build modern storefronts. No prior commerce platform experience is required, though a basic understanding of web technologies is helpful. Start reading today to build and manage high-performing commerce solutions.