Customer 360 Data Mapping and Identity Resolution

Fragmented customer data across multiple platforms makes it difficult to deliver personalized experiences and make accurate data-driven decisions. Understanding how to align and unify this data is a critical skill for modern data professionals. This text-based course guides you through the core principles of Customer 360 data mapping, helping you transform disjointed data sources into a single, cohesive customer profile.\n\nWhat you'll learn:\n- Understand the foundational concepts of Customer 360 architectures and data schemas.\n- Map essential data objects, including individual profiles and contact point objects.\n- Apply identity resolution rules to reconcile duplicate records and unify customer touchpoints.\n- Learn how modern privacy regulations like GDPR and CCPA influence data mapping and consent management.\n- Explore best practices for maintaining data hygiene and managing real-time data streams.\n\nYou will start with key terminology and foundational definitions of customer data platforms before moving step-by-step through practical mapping scenarios and identity resolution strategies. This course is designed for beginners, data coordinators, and aspiring system integrators with no prior data mapping experience. Start reading today to master the mechanics of unified customer data.