Setup and Optimize Discovery and Demand Gen Ad Campaigns

Learn how to reach millions of potential customers across high-traffic feeds, Gmail, and YouTube using modern AI-driven ad campaigns and smart audience targeting.

4.6 (733) ⏱ 31 min 📚 5 aralin 🎧 Audio version

Tungkol sa kursong ito

Reaching the right audience online requires more than standard search keywords; it demands visually engaging ads placed where users spend their time. Discovery and Demand Gen campaigns leverage machine learning to place your ads across high-traffic platforms and personalized feeds. In this course, you will learn how to design, configure, and launch these highly automated campaigns from the ground up. You will gain the skills to define your target audience, utilize first-party data responsibly, and optimize your budget using modern smart bidding strategies. What you'll learn: - Understand the foundational concepts of Discovery and modern Demand Gen campaigns. - Configure campaign settings, budgets, and bidding strategies optimized for machine learning. - Build and target custom audience segments using first-party data and interest-based signals. - Create compelling ad copy and select appropriate asset variations for multi-channel placement. - Apply privacy-first measurement practices to track conversions and campaign performance. - Analyze campaign metrics to continuously optimize your ad spend and reach. The course begins with essential advertising terminology and the mechanics of machine-learning-driven campaigns. From there, you will progress through step-by-step written explanations covering audience creation, asset setup, and campaign launch. This course is designed for beginner digital marketers, small business owners, and aspiring advertisers. No prior experience with digital advertising platforms is required. Start reading today to expand your marketing reach and scale your customer acquisition.

Ang makukuha mo

  • 📜 Certificate ng pagtatapos
    Idagdag sa LinkedIn profile mo
  • 🎧 Kasama ang audio version
    Mag-aral kahit saan — hindi kailangan ng screen
  • ♾️ Lifetime access
    Bumalik anumang oras, walang expiry
  • 📱 Telepono o computer
    Gumagana saanman, kahit anong device
  • 💸 30-day refund
    Walang tanong
  • Maikli at focused
    31 min ng practical content

Mga review (5)

Lily Carter AU
★ 5 · 2026-04-25T06:28:20+00:00

So glad I took this. The content flows logically, and the real-world applications are incredibly relevant. Great job!

Chloe Taylor AU Verified learner
★ 4 · 2025-07-27T20:06:20+00:00

Overall a positive experience. I appreciated the clear objectives for each module. Could have benefited from more interactive elements.

فجر السبيعي KW Verified learner
★ 4 · 2025-07-02T02:24:20+00:00

Thoroughly enjoyed this course. The way the information was presented was excellent, and the practical applications were highlighted effectively. Great job!

خالد الزيود JO Verified learner
★ 3 · 2025-02-25T12:45:20+00:00

Solid content and presented clearly. I appreciated the real-world applications shown. Could have used a few more practice opportunities.

سارة أحمد AE Verified learner
★ 3 · 2025-02-18T23:43:20+00:00

Pretty informative. I liked the practical application examples, though the initial setup took longer than I expected.

Magsulat ng review

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Mga madalas itanong

Ano ang kailangan ko para sa kursong ito? +

Telepono o computer na may internet lang. Walang install, walang special hardware.

Paano ako magbabayad? +

Sa pamamagitan ng card via Stripe, o cryptocurrency. Hindi namin iniimbak ang detalye ng card — secure na hinahawakan ng Stripe.

Pwede ba akong mag-refund? +

Oo — full refund sa loob ng 30 araw, walang tanong.

Hanggang kailan ang access ko? +

Habang buhay. Sa pagbili, sa iyo na ang course — balikan mo kahit kailan.

Makakakuha ba ako ng certificate? +

Oo. Pagkatapos, makakatanggap ka ng certificate na maidadagdag sa LinkedIn profile mo.

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