Setup and Optimize Discovery and Demand Gen Ad Campaigns

Reaching the right audience online requires more than standard search keywords; it demands visually engaging ads placed where users spend their time. Discovery and Demand Gen campaigns leverage machine learning to place your ads across high-traffic platforms and personalized feeds. In this course, you will learn how to design, configure, and launch these highly automated campaigns from the ground up. You will gain the skills to define your target audience, utilize first-party data responsibly, and optimize your budget using modern smart bidding strategies. What you'll learn: - Understand the foundational concepts of Discovery and modern Demand Gen campaigns. - Configure campaign settings, budgets, and bidding strategies optimized for machine learning. - Build and target custom audience segments using first-party data and interest-based signals. - Create compelling ad copy and select appropriate asset variations for multi-channel placement. - Apply privacy-first measurement practices to track conversions and campaign performance. - Analyze campaign metrics to continuously optimize your ad spend and reach. The course begins with essential advertising terminology and the mechanics of machine-learning-driven campaigns. From there, you will progress through step-by-step written explanations covering audience creation, asset setup, and campaign launch. This course is designed for beginner digital marketers, small business owners, and aspiring advertisers. No prior experience with digital advertising platforms is required. Start reading today to expand your marketing reach and scale your customer acquisition.