HubSpot CRM and Marketing Essentials

Streamlining your customer relationships and marketing efforts does not require a massive budget. This text-based course guides you through the foundational features of HubSpot CRM, helping you organize customer data and engage prospects effectively. You will transition from scattered spreadsheets to a centralized, structured database. Through clear written explanations and practical scenarios, you will learn to build a clean contact directory, set up lead capture forms, and design basic email campaigns that resonate with your audience. What you'll learn: Understand foundational CRM concepts, contact properties, and database hygiene; Capture high-quality website leads using custom forms and tracking tools; Segment your audience using lists to deliver personalized communication; Configure basic email marketing campaigns to nurture prospects through the funnel; Apply modern data privacy and consent best practices within your contact forms; Track key performance metrics and deal pipelines to monitor business growth. The course starts with essential terminology and CRM setup before guiding you through lead generation, list segmentation, and email outreach. You will practice applying these concepts through written step-by-step exercises designed to build your confidence. This course is designed for absolute beginners, small business owners, and aspiring marketers. No prior experience with HubSpot or CRM systems is required. Start building your inbound marketing foundation today.