Jobs to Be Done (JTBD) Framework: Align Strategy with Customer Needs

Are you building products based on what you think customers want, rather than what they actually need? Shifting your perspective from product features to customer struggles is the key to creating successful solutions. This text-based course guides you through the foundational concepts of the Jobs to Be Done (JTBD) framework. You will learn to decode customer behavior, uncover the underlying 'jobs' they are trying to get done, and translate these insights into a customer-centric product strategy that drives growth and adoption. What you'll learn: • Understand the core principles and terminology of the Jobs to Be Done (JTBD) framework • Formulate clear, actionable job statements using modern customer discovery techniques • Map the customer journey to identify pain points, progress drivers, and anxieties • Align your product roadmap and feature prioritization with validated customer needs • Apply JTBD principles to modern agile workflows and product development cycles • Analyze real-world scenarios to differentiate between functional, emotional, and social jobs. The course begins with foundational definitions and core JTBD terminology before guiding you through practical frameworks for customer interviewing, job mapping, and strategic alignment. This course is designed for beginners, product managers, marketers, and entrepreneurs looking to adopt a customer-first mindset, with no prior experience in JTBD required. Start reading today to transform how you understand, build, and market your products.